Lowering Your Carbon Footprint, One Step at a Time (Literally!)

The PUMA Re-Suede (Source: PR Newswire)

This morning while browsing PR Newswire I saw an article which made me think about my lifestyle.

I consider myself aware of my impact on the environment, and do what I can to lower my carbon footprint. Here are some of the steps I have taken to live a “greener” lifestyle:

  • Eat vegetarian
  • Walk to work
  • Walk to the grocery store or the farmer’s market
  • Turn off unnecessary lights
  • Do laundry and dishes during non peak hours
  • Take shorter showers
  • Drive a hybrid car (though I only drive a couple of times a week)
  • Buy second hand clothing
  • Drink tap water
  • Use reusable mugs and cups

The one thing I don’t take into much consideration is the products I purchase – what they’re made of and how they’re produced. But now, producers are taking the plunge and trying to lower their eco-footprints as well.

PUMA has just released its newest product: the PUMA Re-Suede. After reading about this amazing product which, apart from the sole, is made from 100 per cent recycled material, I went to the PUMA website to check out their other sustainable initiatives. After some desk research, I learned that PUMA is actually a very sustainable and conscientious company! See what I mean by checking out their other initiatives here. PUMA has partnered with charities, and environmental initiatives, to create a more positive community, and a more sustainable world. They support youth ocean conservation groups, solar power projects, and also produce sustainability reports.

While PUMA is not the only company to have sustainability policies in place (for example, Gap and H&M do too), its website is easy to navigate, and to find information about their environmental initiatives.

There are so many large and iconic companies in the world. If each one were to take the similar steps to those PUMA has taken – to be transparent and model good corporate citizenship – then more people would purchase these products, and more products could be made in a sustainable manner. This could lower the use of raw resources and increase corporate social responsibility.

I’m glad to see large companies being sustainable, and will support their efforts. In the  future, I will work to find out the environmental policies in place at my favourite stores, and shop at the more environmentally conscious ones.

I look forward to having shoes like the PUMA Re-Suedes soon!

Lauren Wingham-Smith is a Municipal Peer Review Team Project Assistant with Hardy Stevenson and Associates Limited, acting on behalf of the Municipality of Port Hope. She holds a Bachelor of Engineering, specializing in Materials Science and Engineering with a minor in Economics. This multidisciplinary background allows Lauren to view both the environmental and human effects of engineering projects. She is also passionate about green innovation and design.


About Hardy Stevenson and Associates Limited

Hardy Stevenson and Associates Limited (HSAL) is a multidisciplinary strategic planning and public affairs consultancy, focused on environmental and land use planning, stakeholder relations (including communications, facilitation, public consultation and engagement), socio-economic impact assessment, communications, engineering and related services. We have the expertise to predict and decipher technical and public policy issues, and significant experience mitigating them, building consensus and attaining even the most complex approvals. For more information, visit www.hardystevenson.com
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