Tag Archives: marketing

How to Effectively Use QR Codes for Your Business

Walking down the street or flipping through a magazine you may have come across a square made of seemingly random smaller black and white squares. What you may or may not know is this square is a QR code, and … Continue reading

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Why Your Communication Plan Sucks

Yes, I said it: your communication plan sucks. No, no – I didn’t mean yours specifically. I’m sure your communication plan is great…just great… [Awkward pause] But there are plenty of communication plans out there that need help! Here are … Continue reading

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Five Screenwriting Rules to Improve Your Writing

I’m currently enrolled in a fiction screenwriting course through Ryerson University’s Chang School of Continuing Education. Part professional development, part exercise in creativity, practicing the art of screenwriting is helping me to hone my communication skills, and is pushing me … Continue reading

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Creative Collaboration

On Tuesday, I had the privilege of speaking to a group of students from Loyalist College’s Art and Design Foundation program. Hardy Stevenson and Associates Limited (HSAL) is partnering with Loyalist College to produce branding for one of our non-profit clients: … Continue reading

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Communicating Solutions: Part Two

This is Part Two of a two part series on “Communicating Solutions” by Director of Communications, Bryna Jones. Read Part One here. How do we get people to reduce their food waste? Desiging and implementing a Community-Based Social Marketing (CBSM)  communications … Continue reading

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Communicating Solutions: Part One

This is Part One of a two part series on “Communicating Solutions” by Director of Communications, Bryna Jones. On Tuesday, my colleague Lauren wrote a Thanksgiving-related blog post on food waste. She provided some helpful tips on how to reduce holiday … Continue reading

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Stats Versus Stories: Inspiring Your Audience to Action

2.4 million pounds of plastic enters the world’s oceans every hour. 48,000 gallons of oil are consumed every second. In Canada, 26 million tonnes of garbage was sent to waste disposal facilities in 2008. Each Canadian produces about 1,031 kilograms … Continue reading

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Ditch the Jargon!

In a previous life I worked as a communications professional in the political sphere. My role was to act as the gatekeeper between the world of policy and that of the general public. I translated academic verbiage into language that was simple, … Continue reading

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